Growth isn't a channel problem.
It's a people and culture problem.

And until you fix that, no budget, no platform, no tactic fixes it either. REBEL is an independent, founder-led performance marketing agency for ambitious B2B and B2C businesses that need a specialist partner built on cultural alignment and genuine accountability.

9.5/10
Drum Recommends rating
2018
independently owned since
94%
client retention
100%
senior people doing the work
Vivobarefoot logo
Joma Jewellery logo
Katie Loxton logo
STH UK logo
Rugby World Cup logo
Roland-Garros logo
The Olympics logo
Loco Skates logo
RoadHero logo
Escode logo
NCC Group logo
yfood logo
Frends logo
Coople logo
Harri logo
Aimbridge Hospitality logo
Pax8 logo
Wigmore logo
Elixinol logo
Clarion logo
Hobbycraft logo
Royal Society of Chemistry logo
Informa logo
Highbet logo
Vivobarefoot logo
Joma Jewellery logo
Katie Loxton logo
STH UK logo
Rugby World Cup logo
Roland-Garros logo
The Olympics logo
Loco Skates logo
RoadHero logo
Escode logo
NCC Group logo
yfood logo
Frends logo
Coople logo
Harri logo
Aimbridge Hospitality logo
Pax8 logo
Wigmore logo
Elixinol logo
Clarion logo
Hobbycraft logo
Royal Society of Chemistry logo
Informa logo
Highbet logo

Rated by the people
we actually work with.

Our clients score us through The Drum Recommends, the industry's independent client review programme. Here is how they rate us.

9.5/10
Average client rating
See our reviews on The Drum
98Delivery
97Client service
97Effectiveness
96Strategic thinking
95Creativity
93Return on investment
The approach

We choose clients as
carefully as they choose us.

Mindset and culture are the foundation. Partnership isn't a weekly call, it's aligned mindsets and shared values working toward the same growth. That's the partnership we build: one team, genuinely accountable for the result.

We invest time understanding your business before we touch a channel.
We operate without the layers and politics that put distance between thinking and doing.
We choose clients as carefully as clients choose us, because a misaligned partnership produces mediocre work.
Everyone in the relationship, on both sides, is unafraid to drive and accept change.
Caroline Clemens
REBEL have been part of the team at Joma Jewellery & Katie Loxton since 2019, supporting our Paid Media strategies and more recently, SEO. It goes without saying that REBEL are experts in their field, but my favourite thing about working with REBEL, is the genuine and honest relationship that we have with them, as I believe the most successful partnerships are built on great communication and a mutual respect for one another.
Caroline Clemens · Head of Marketing, Joma Jewellery / Katie Loxton
Matt Phelan
Working with The Rebel Agency has been a breath of fresh air; they are a true partner who actually took the time to understand our business rather than just talking at us.
Matt Phelan · CEO, The Happiness Index
Eva McBride
We'd strongly recommend REBEL to any business that wants not just a capable agency, but a team of genuinely good people to grow alongside.
Eva McBride · Marketing Director, Pax8
Jonathan Griffiths
We were looking for a digital-marketing agency small enough to care but with world-class thinkers and implementors to maximise our investment and results. REBEL delivered incredible strategic-advice, customer service and campaign delivery. I am proud to call them our partner.
Jonathan Griffiths · Marketing Director
Kieran Cahill
Excellent PPC and SEO agency, filled with quality ideas and even better people!
Kieran Cahill · Head of Marketing, Highbet
Jake Eley
Benni and Kamilla constantly come through and deliver. Highly experienced in SEO and Google ads, always with great results and in depth reporting. Nice to see their faces on the call on Fridays!
Jake Eley · MD, Loco Skates

Most agencies are built to look good.

We're built to make you better.

Not by running more campaigns.

By giving a damn about your business.

The rebellion isn't against convention.

It's against mediocrity.

Multi-Channel.
One Foundation.

Understand the business first. Activate channels second. Report on what matters to the business, not the platform.

SEO
Service / Organic Search

Technical SEO, content strategy and authority building designed to grow sustainable organic traffic that converts. We connect SEO to commercial outcomes, not keyword rankings.

Explore SEO
PPC
Service / Paid Search

Google and Bing paid search built around your CPA targets. Strategy and daily optimisation in the same hands, not split between a planner and an exec you never meet.

Explore PPC
Paid Social
Service / Paid Social

Meta, LinkedIn and TikTok. Channel selection driven by where your buyers actually are, not where the agency is most comfortable. Strategy and execution in one team.

Explore Paid Social
Data Analytics
Service / Data

GA4, attribution modelling and dashboard build. Data that makes decisions easier, not reporting infrastructure that makes us look thorough.

Explore Data Analytics
AI Search & GEO
Service / AI Search

ChatGPT, Google AI Overviews and Perplexity. Buyers get answers from AI before they ever click a result. We make sure your brand is visible, recommended and accurately represented where search is going.

Explore AI Search & GEO

Work that shows up
in the business.

We only call something a win when the client's business can feel it. A few of the brands who have stayed with us.

Don't take our
word for it.

The people who work with us, in their own words, from independently verified Drum Recommends reviews to notes sent straight to our inbox.

We'd strongly recommend REBEL to any business that wants not just a capable agency, but a team of genuinely good people to grow alongside.
Eva McBrideMarketing Director, Pax8
Working with The Rebel Agency has been a breath of fresh air; they are a true partner who actually took the time to understand our business rather than just talking at us. They strike the perfect balance between being deeply human and approachable while remaining impressively AI literate, ensuring our strategy is both empathetic and future-proof. Most importantly, they are relentlessly ROI focused, proving that they are finally the agency that listens to our goals and delivers the results that matter to the board.
Matt PhelanCEO, The Happiness Index
We had a positive experience working with the team. They were professional, responsive, and consistently focused on performance improvement. Their PPC expertise helped bring structure and clarity to our campaigns, and communication throughout the engagement was strong. We appreciated their collaborative approach and willingness to adapt strategies based on our goals and feedback.
Tania Benito FernandezMarketing Executive, Royal Society of Chemistry
Working with REBEL has been a great experience so far. Strong strategic thinking, fast execution and a very collaborative approach throughout the projects. Their performance marketing expertise helped us significantly increase reach, improve campaign visibility and generate highly relevant leads. Especially appreciated their proactive mindset and willingness to challenge ideas constructively to achieve the best possible outcome.
Ozan YeginerMarketing Campaign Manager, DACH, Pax8
It's been a pleasure to work with Rebel. Their expertise, proactivity and communication are brilliant. I would recommend them to anyone looking for a PPC agency.
Nathan PriceMarketing Executive, Royal Society of Chemistry
Great work from REBEL, we are very pleased to work with them!
Mihailo IlicMarketing Manager, Harri
Excellent PPC and SEO agency, filled with quality ideas and even better people!
Kieran CahillHead of Marketing, Highbet
It's been great working with an agency that brings so much insight and enthusiasm. In both strategy and execution, REBEL is an agency that clearly punches well above its weight.
Martijn CouprieDirector of Marketing
Rebel have really helped us build a foundation for SEO growth, working on a custom platform with a fairly complicated tech setup. They've really got under our skin and the team have always been an absolute delight to work with, going above and beyond what's expected.
Jane VerityHead of Marketing, Artfinder
REBEL are a great company to work with. Building meaningful relationships with their clients and always being reactive, their team strive for greatness and want the best for your company, championing you as a client.
Charlotte RowlsonMarketing Manager, STH
I was having trouble with transferring from another agency and they helped me through that tricky process, guided me at each step and made it easy to do exactly what I needed to do. As I am new to paid search, the team made it very easy for me to understand how it all works, which is not something my previous agency did. They are also highly efficient and quick to respond to my emails. I look forward to continuing my partnership with them.
Misha AgarwalMarketing Manager, Informa
We were looking for a digital-marketing agency small enough to care but with world-class thinkers and implementors to maximise our investment and results. REBEL delivered incredible strategic-advice, customer service and campaign delivery. I am proud to call them our partner.
Jonathan GriffithsMarketing Director
Rebel feel like an extension to the business and are quick to respond, help with any last minute changes. They are strategic in planning and help deliver our targets/goals.
Anna FergusonKatie Loxton
Benni and Kamilla constantly come through and deliver. Highly experienced in SEO and Google ads, always with great results and in depth reporting. Also willing to suggest new projects (ie meta ads) to try and further the business. Nice to see their faces on the call on Fridays!
Jake EleyMD, Loco Skates
Where we work

Locations

Hover or tap to explore
London, UK
UK
Office

London

Reading, UK
UK
Office

Reading

Zagreb, Croatia
Croatia
Office

Zagreb

Tell us what's not working.

Whether you need a full performance partner or want a conversation about where your marketing is underperforming, tell us what's not working. We're straightforward people.