UK
And until you fix that, no budget, no platform, no tactic fixes it either. REBEL is an independent, founder-led performance marketing agency for ambitious B2B and B2C businesses that need a specialist partner built on cultural alignment and genuine accountability.


















Our clients score us through The Drum Recommends, the industry's independent client review programme. Here is how they rate us.
Mindset and culture are the foundation. Partnership isn't a weekly call, it's aligned mindsets and shared values working toward the same growth. That's the partnership we build: one team, genuinely accountable for the result.
Most agencies are built to look good.
We're built to make you better.
Not by running more campaigns.
By giving a damn about your business.
The rebellion isn't against convention.
It's against mediocrity.
Understand the business first. Activate channels second. Report on what matters to the business, not the platform.
Technical SEO, content strategy and authority building designed to grow sustainable organic traffic that converts. We connect SEO to commercial outcomes, not keyword rankings.
Explore SEO →Google and Bing paid search built around your CPA targets. Strategy and daily optimisation in the same hands, not split between a planner and an exec you never meet.
Explore PPC →Meta, LinkedIn and TikTok. Channel selection driven by where your buyers actually are, not where the agency is most comfortable. Strategy and execution in one team.
Explore Paid Social →GA4, attribution modelling and dashboard build. Data that makes decisions easier, not reporting infrastructure that makes us look thorough.
Explore Data Analytics →ChatGPT, Google AI Overviews and Perplexity. Buyers get answers from AI before they ever click a result. We make sure your brand is visible, recommended and accurately represented where search is going.
Explore AI Search & GEO →We only call something a win when the client's business can feel it. A few of the brands who have stayed with us.
PPC · Ecommerce
Paid Search · Google Ads
SEO · GEO & AI Search
Global SEM · 16+ markets
PPC · Rugby World Cup
B2B Paid SearchThe people who work with us, in their own words, from independently verified Drum Recommends reviews to notes sent straight to our inbox.
We'd strongly recommend REBEL to any business that wants not just a capable agency, but a team of genuinely good people to grow alongside.”
Working with The Rebel Agency has been a breath of fresh air; they are a true partner who actually took the time to understand our business rather than just talking at us. They strike the perfect balance between being deeply human and approachable while remaining impressively AI literate, ensuring our strategy is both empathetic and future-proof. Most importantly, they are relentlessly ROI focused, proving that they are finally the agency that listens to our goals and delivers the results that matter to the board.”
We had a positive experience working with the team. They were professional, responsive, and consistently focused on performance improvement. Their PPC expertise helped bring structure and clarity to our campaigns, and communication throughout the engagement was strong. We appreciated their collaborative approach and willingness to adapt strategies based on our goals and feedback.”
Working with REBEL has been a great experience so far. Strong strategic thinking, fast execution and a very collaborative approach throughout the projects. Their performance marketing expertise helped us significantly increase reach, improve campaign visibility and generate highly relevant leads. Especially appreciated their proactive mindset and willingness to challenge ideas constructively to achieve the best possible outcome.”
It's been a pleasure to work with Rebel. Their expertise, proactivity and communication are brilliant. I would recommend them to anyone looking for a PPC agency.”
Great work from REBEL, we are very pleased to work with them!”
Excellent PPC and SEO agency, filled with quality ideas and even better people!”
It's been great working with an agency that brings so much insight and enthusiasm. In both strategy and execution, REBEL is an agency that clearly punches well above its weight.”
Rebel have really helped us build a foundation for SEO growth, working on a custom platform with a fairly complicated tech setup. They've really got under our skin and the team have always been an absolute delight to work with, going above and beyond what's expected.”
REBEL are a great company to work with. Building meaningful relationships with their clients and always being reactive, their team strive for greatness and want the best for your company, championing you as a client.”
I was having trouble with transferring from another agency and they helped me through that tricky process, guided me at each step and made it easy to do exactly what I needed to do. As I am new to paid search, the team made it very easy for me to understand how it all works, which is not something my previous agency did. They are also highly efficient and quick to respond to my emails. I look forward to continuing my partnership with them.”
We were looking for a digital-marketing agency small enough to care but with world-class thinkers and implementors to maximise our investment and results. REBEL delivered incredible strategic-advice, customer service and campaign delivery. I am proud to call them our partner.”
Rebel feel like an extension to the business and are quick to respond, help with any last minute changes. They are strategic in planning and help deliver our targets/goals.”
Benni and Kamilla constantly come through and deliver. Highly experienced in SEO and Google ads, always with great results and in depth reporting. Also willing to suggest new projects (ie meta ads) to try and further the business. Nice to see their faces on the call on Fridays!”
Whether you need a full performance partner or want a conversation about where your marketing is underperforming, tell us what's not working. We're straightforward people.