Case Studies

DSEI 

About Clarion DSEI  

DSEI by Clarion Events is the world’s leading defence event that connects governments, national armed forces, industry thought leaders, and the global defence & security supply chain on an unrivalled scale. 

The Challenge 

Past campaigns suffered from high traffic on irrelevant searches, leading to budget wastage. Balancing generic and specific keywords was essential to attract both new and informed visitors. Additionally, a more competitive ad space meant maximising click value was crucial. 

Our Approach  

We strategically formulated our branded and generic keyword structure based on historical data analysis and keyword research insights. We were specific with generic keyword qualifiers to ensure we captured quality traffic. Once live, rigorous search term analysis and budget flexibility allowed us to optimise spend efficiently based on data insights.  

The Results  

Our refined keyword targeting significantly improved the quality of traffic and ad visibility. Despite an increase in investment from previous activity, we delivered 4% less impressions. However, clicks tripled, and CTR surged by 331%, showcasing the success of our strategy in enhancing ad relevancy and ROI. 

2023 vs. 2021: 

What They Say

About Us

REBEL have been part of the team at Joma Jewellery & Katie Loxton since 2019, supporting our Paid Media strategies and more recently, SEO. It goes without saying that REBEL are experts in their field, but my favourite thing about working with REBEL, is the genuine and honest relationship that we have with them, as I believe the most successful partnerships are built on great communication and a mutual respect for one another.

Caroline Clemens Head of Marketing - Joma Jewellery

Excellent PPC and SEO agency, filled with quality ideas and even better people!

Kieran Cahill Head of Digital Marketing, Highbet

I’m pleased we’ve chosen REBEL, as it’s been great working with an agency that brings so much insight and enthusiasm. In both strategy and execution, REBEL is an agency that clearly punches well above its weight.

Martijn Couprie Director of Marketing, Western & Central Europe

Rebel have really helped us build a foundation for SEO growth, working on a custom platform with a fairly complicated tech setup. They’ve really got under our skin and the team have always been an absolute delight to work with, going above and beyond what’s expected.

Jane Verity Head of Marketing, Artfinder

“Rebel had pitched at the same time as a competing company. I’m extremely glad we went with Rebel. Everyone we are working with at Rebel is personable and relatable. Weekly teams meetings are a Joy rather than a chore. Additionally the effectiveness of the work they have done with both our organic SEO and our PPC campaigns speaks for itself. CPA is up and organic search results look better than they ever have. It’s great to have somebody to consult in real-time over the nuances of particular SEO phrasing or formatting”

Jake Eley MD, Loco Skates

“REBEL are a great company to work with. Building meaningful relationships with their clients and always being reactive, their team strive for greatness and want the best for your company, championing you as a client.”

Charlotte Rowlson STH
Recommended Rating
9.6Out of 10
Performance

Value Of Money

9.9

On Time

9.9

On Budget

9.9

Client Services

10

Creativity & Innovation

10

Effectiveness

9.9

Strategic Thinking

9.8