The Sinner effect: how national pride buys Roland-Garros.
Does Italy buy Roland-Garros because of the tournament, or because of the man carrying the flag? Two clay seasons of Google Ads data say the calendar isn't the driver. He is.
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“Good traffic, bad traffic”: are we asking the wrong question?
Traffic is up 25% and revenue is flat. Before blaming the traffic, ask what it was meant to do and where the journey can work harder.
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The phantom query: when search volume stopped being predictive
AI answers are built from synthetic sub-queries no one types. Why keyword research is blind to a growing slice of demand, shown with one prompt.
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Your B2B buyer has already made up their mind
94% of buyers rank their preferred vendors before ever speaking to a seller. Why the dark funnel matters more than your CPL dashboard.
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Dear ROAS, we need to talk
You gave us a wonderfully simple answer to a wonderfully simple question. Then the metric started making the decisions. Why growth needs unit economics, not a rigid ROAS target.
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The Overview effect: being seen vs. being visited
AI Overviews made visibility almost free, and the click rarer than ever. How one publisher rebuilt its visits through Discover and News.
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The big agency trap: why brands pay enterprise rates for junior execution
What agency scale actually buys you is operational distance. A straight look at the mechanics of the network model, and six questions to ask before you sign.
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Google is changing how bid targets work on budget-limited campaigns
From 17 August 2026, Target CPA and Target ROAS will hit your target instead of beating it. Here is what that means, and what to do before the deadline.
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Why growth is a people and culture problem
The belief REBEL was built on, and what it means for your account.
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The blended ROAS trap, and how to escape it
Why your headline ROAS looks great while growth quietly stalls.
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What AI Overviews actually mean for your traffic
Search is moving from links to answers. Here is how to get cited instead of skipped.
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