Service / Paid Social

Paid social where your
buyers actually are.

Meta, LinkedIn, TikTok and Reddit. Channel selection driven by where your buyers actually are, not where the agency is most comfortable. Strategy and execution in one team.

Why REBEL

Why REBEL for
your paid social?

Senior specialists who pick platforms based on where your buyers spend attention, then run creative and media as one team, measured on real revenue rather than platform-reported conversions. Prospecting, nurture and retention run as one system with one team accountable for the outcome.

We are rebelling against corporate bloat: no account-manager relay, no creative brief lost between three departments, no ten-person meetings. The people who plan your campaigns buy the media and brief the creative, and the strategy flexes to your business rather than a template.

Real partnership.

Most agencies talk partnership and deliver account management. We embed: your targets become our targets, and you deal directly with the people doing the work.

What that means for you
Live visibility of the numbers that matter, not a monthly reveal
Direct access to the people doing the work
Proactive partnership, not reactive support
Answers when you need them, not within an SLA
Communication without the account-manager relay
What our approach gets you
Channel mix driven by your buyers, not agency comfort
Creative that converts, tested in a disciplined pipeline
Media buying and creative strategy in the same team
Measured on real incrementality and revenue, not in-platform claims

The REBEL approach
to paid social.

Budgets don't separate good paid social from great paid social. Creative and audience discipline do. Ours starts with your buyer, not the platform's best-practice deck.

Value, without
the bloat.

Deep expertise, priced like we have something to prove. Transparent, flexible and agile, with none of the padding that usually comes wrapped around an agency retainer.

What to expect from us
Transparent pricing on scope of work, never a percentage of spend
Strategies built on real-world results, not templates
Flexible engagement that fits your stage and budget
Decisions in days, not steering committees
Outcomes you can take to your board
Caroline Clemens
REBEL have been part of the team at Joma Jewellery & Katie Loxton since 2019, supporting our Paid Media strategies and more recently, SEO. It goes without saying that REBEL are experts in their field, but my favourite thing about working with REBEL, is the genuine and honest relationship that we have with them, as I believe the most successful partnerships are built on great communication and a mutual respect for one another.
Caroline Clemens · Head of Marketing, Joma Jewellery / Katie Loxton
Matt Phelan
Working with The Rebel Agency has been a breath of fresh air; they are a true partner who actually took the time to understand our business rather than just talking at us.
Matt Phelan · CEO, The Happiness Index
Eva McBride
We'd strongly recommend REBEL to any business that wants not just a capable agency, but a team of genuinely good people to grow alongside.
Eva McBride · Marketing Director, Pax8
Jonathan Griffiths
We were looking for a digital-marketing agency small enough to care but with world-class thinkers and implementors to maximise our investment and results. REBEL delivered incredible strategic-advice, customer service and campaign delivery. I am proud to call them our partner.
Jonathan Griffiths · Marketing Director
Kieran Cahill
Excellent PPC and SEO agency, filled with quality ideas and even better people!
Kieran Cahill · Head of Marketing, Highbet
Jake Eley
Benni and Kamilla constantly come through and deliver. Highly experienced in SEO and Google ads, always with great results and in depth reporting. Nice to see their faces on the call on Fridays!
Jake Eley · MD, Loco Skates
Joma Jewellery logo
Katie Loxton logo
yfood logo
Coople logo
Harri logo
Elixinol logo
Clarion logo
Hobbycraft logo
Joma Jewellery logo
Katie Loxton logo
yfood logo
Coople logo
Harri logo
Elixinol logo
Clarion logo
Hobbycraft logo

Our paid social services.

Everything paid social covers, run as one system with one team accountable for the outcome.

Meta (Facebook & Instagram)

Full-funnel campaigns across Facebook and Instagram, from prospecting to retention, bought against real revenue rather than platform-reported conversions.

LinkedIn

B2B demand generation and ABM that reaches the people who sign off, not just the people who scroll. Built for pipeline, priced for reality.

TikTok

Native, creator-led content built for how the platform is actually watched. Attention earned, not interrupted.

Reddit

Communities with genuine buying intent that most agencies never touch. Run with the care Reddit demands, so your brand is welcomed rather than downvoted.

Creative strategy & testing

A steady pipeline of concepts, briefs and iterations, tested with discipline. What wins gets budget; what does not gets cut.

Audience & angle research

Where your buyers spend attention and which messages actually move them, mapped before a pound is spent.

Full-funnel measurement

Incrementality testing and real revenue measurement, so you know what paid social genuinely added, not what it claimed.

Retargeting & retention

Frequency-disciplined remarketing that recovers revenue without stalking people around the internet.

Paid social audits & consultancy

A senior-led, independent review of your accounts: wasted budget, missed audiences and what to fix first. Yours to action with anyone.

What makes us different?
Honestly, not much.

Every agency says hands-on. Every agency says data-driven. Every agency says transparent. We say them too, so don't believe this section. Believe the numbers instead: different is easy to claim, kept promises are not.

94%
Client retention. They could leave. They don't.
9.5/10
Scored by our clients, verified by The Drum.
6+
Years with our first-ever client. Joma joined in 2019 and never left.
Weekly teams meetings are a joy rather than a chore.
Jake Eley · MD, Loco Skates

Performance case studies.

Real accounts, real numbers, told properly.

Rated by the people
we actually work with.

Our clients score us through The Drum Recommends, the industry's independent client review programme. Here is how they rate us.

9.5/10
Average client rating
See our reviews on The Drum
98Delivery
97Client service
97Effectiveness
96Strategic thinking
95Creativity
93Return on investment

Don't take our
word for it.

The people who work with us, in their own words, from independently verified Drum Recommends reviews to notes sent straight to our inbox.

We'd strongly recommend REBEL to any business that wants not just a capable agency, but a team of genuinely good people to grow alongside.
Eva McBrideMarketing Director, Pax8
Working with The Rebel Agency has been a breath of fresh air; they are a true partner who actually took the time to understand our business rather than just talking at us. They strike the perfect balance between being deeply human and approachable while remaining impressively AI literate, ensuring our strategy is both empathetic and future-proof. Most importantly, they are relentlessly ROI focused, proving that they are finally the agency that listens to our goals and delivers the results that matter to the board.
Matt PhelanCEO, The Happiness Index
We had a positive experience working with the team. They were professional, responsive, and consistently focused on performance improvement. Their PPC expertise helped bring structure and clarity to our campaigns, and communication throughout the engagement was strong. We appreciated their collaborative approach and willingness to adapt strategies based on our goals and feedback.
Tania Benito FernandezMarketing Executive, Royal Society of Chemistry
Working with REBEL has been a great experience so far. Strong strategic thinking, fast execution and a very collaborative approach throughout the projects. Their performance marketing expertise helped us significantly increase reach, improve campaign visibility and generate highly relevant leads. Especially appreciated their proactive mindset and willingness to challenge ideas constructively to achieve the best possible outcome.
Ozan YeginerMarketing Campaign Manager, DACH, Pax8
It's been a pleasure to work with Rebel. Their expertise, proactivity and communication are brilliant. I would recommend them to anyone looking for a PPC agency.
Nathan PriceMarketing Executive, Royal Society of Chemistry
Great work from REBEL, we are very pleased to work with them!
Mihailo IlicMarketing Manager, Harri
Excellent PPC and SEO agency, filled with quality ideas and even better people!
Kieran CahillHead of Marketing, Highbet
It's been great working with an agency that brings so much insight and enthusiasm. In both strategy and execution, REBEL is an agency that clearly punches well above its weight.
Martijn CouprieDirector of Marketing
Rebel have really helped us build a foundation for SEO growth, working on a custom platform with a fairly complicated tech setup. They've really got under our skin and the team have always been an absolute delight to work with, going above and beyond what's expected.
Jane VerityHead of Marketing, Artfinder
REBEL are a great company to work with. Building meaningful relationships with their clients and always being reactive, their team strive for greatness and want the best for your company, championing you as a client.
Charlotte RowlsonMarketing Manager, STH
I was having trouble with transferring from another agency and they helped me through that tricky process, guided me at each step and made it easy to do exactly what I needed to do. As I am new to paid search, the team made it very easy for me to understand how it all works, which is not something my previous agency did. They are also highly efficient and quick to respond to my emails. I look forward to continuing my partnership with them.
Misha AgarwalMarketing Manager, Informa
We were looking for a digital-marketing agency small enough to care but with world-class thinkers and implementors to maximise our investment and results. REBEL delivered incredible strategic-advice, customer service and campaign delivery. I am proud to call them our partner.
Jonathan GriffithsMarketing Director
Rebel feel like an extension to the business and are quick to respond, help with any last minute changes. They are strategic in planning and help deliver our targets/goals.
Anna FergusonKatie Loxton
Benni and Kamilla constantly come through and deliver. Highly experienced in SEO and Google ads, always with great results and in depth reporting. Also willing to suggest new projects (ie meta ads) to try and further the business. Nice to see their faces on the call on Fridays!
Jake EleyMD, Loco Skates

Senior people.
Real accountability.

9.5/10
Drum Recommends rating
94%
Client retention
100%
Senior people doing the work
2018
Independently owned since

Got more questions about
our paid social services?

What makes REBEL different?

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Paid social isn't run in a silo. The data we collect on what audiences respond to, which angles convert, where demand is building feeds back into your overall business strategy, because our channel teams sit together and share it. Creative and media in one team, insight across every channel.

How do you target audiences?

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By funnel stage, not just demographics. Cold audiences get attention-earning creative, warm audiences get proof, and ready-to-buy audiences get the push, each with its own budget, message and measure of success.

How do you measure paid social performance?

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Real revenue and incrementality, not platform-reported conversions. Tracking is set up properly from day one, and we test our way to the truth rather than trusting the platforms to mark their own homework.

What if something isn't working?

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We move. Budgets, audiences and creative shift as the data comes in, structured testing means we always know what to double down on and what to trim. No waiting for the quarterly review.

How do you split budget between Meta and LinkedIn?

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By audience, not habit. Meta and LinkedIn reach very different people in very different mindsets, so we plan them separately - each with its own role, creative and cost expectations - then let performance decide where the next pound goes.

What's your approach for e-commerce brands?

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Usually one of two engines or a blend: top-of-funnel creative that builds demand, or dynamic product ads that catch it. Which leads depends on your brand's maturity, margins and catalogue - we work that out from your data before spend goes live, not after.

How do I know my spend isn't being wasted?

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It's the biggest fear on paid social, and rightly so. We define what success looks like for every campaign before it launches, communicate against it constantly, and give ads enough time to prove themselves - then cull the ones that don't. Spend follows evidence, nothing else.

Ready to reach the right buyers?

Tell us what's not working. We'll show you where the real growth is.