Service / AI Search & GEO

Get found where
search is going.

ChatGPT, Google AI Overviews and Perplexity. Buyers get answers from AI before they ever click a result. REBEL makes sure your brand is visible, recommended and accurately represented where search is going.

Why REBEL

Why REBEL for
your AI search?

Senior specialists who treat AI visibility as a discipline, not a bolt-on. We make sure your brand shows up, gets recommended and is represented accurately across ChatGPT, AI Overviews, Gemini and Perplexity, before a prospect ever reaches your site.

We are rebelling against corporate bloat: no GEO buzzword decks, no AI panic sold by the hour. Everything we build for AI visibility sits on the same foundations as your SEO, run by the same team, so both compound instead of competing for budget.

Real partnership.

Most agencies talk partnership and deliver account management. We embed: your targets become our targets, and you deal directly with the people doing the work.

What that means for you
Live visibility of the numbers that matter, not a monthly reveal
Direct access to the people doing the work
Proactive partnership, not reactive support
Answers when you need them, not within an SLA
Communication without the account-manager relay
What our approach gets you
Visible across AI answer engines, measured as share of voice
Recommended, not just mentioned, when buyers ask for the best
Represented accurately, and monitored so it stays that way
Connected to the rest of your search, so SEO and GEO compound

The REBEL approach
to AI search.

Panic doesn't separate good AI strategies from great ones. Structure and authority do. Ours starts with the questions your buyers actually ask, not the tool your agency just bought.

Value, without
the bloat.

Deep expertise, priced like we have something to prove. Transparent, flexible and agile, with none of the padding that usually comes wrapped around an agency retainer.

What to expect from us
Transparent pricing on scope of work, never a percentage of spend
Strategies built on real-world results, not templates
Flexible engagement that fits your stage and budget
Decisions in days, not steering committees
Outcomes you can take to your board
Caroline Clemens
REBEL have been part of the team at Joma Jewellery & Katie Loxton since 2019, supporting our Paid Media strategies and more recently, SEO. It goes without saying that REBEL are experts in their field, but my favourite thing about working with REBEL, is the genuine and honest relationship that we have with them, as I believe the most successful partnerships are built on great communication and a mutual respect for one another.
Caroline Clemens · Head of Marketing, Joma Jewellery / Katie Loxton
Matt Phelan
Working with The Rebel Agency has been a breath of fresh air; they are a true partner who actually took the time to understand our business rather than just talking at us.
Matt Phelan · CEO, The Happiness Index
Eva McBride
We'd strongly recommend REBEL to any business that wants not just a capable agency, but a team of genuinely good people to grow alongside.
Eva McBride · Marketing Director, Pax8
Jonathan Griffiths
We were looking for a digital-marketing agency small enough to care but with world-class thinkers and implementors to maximise our investment and results. REBEL delivered incredible strategic-advice, customer service and campaign delivery. I am proud to call them our partner.
Jonathan Griffiths · Marketing Director
Kieran Cahill
Excellent PPC and SEO agency, filled with quality ideas and even better people!
Kieran Cahill · Head of Marketing, Highbet
Vivobarefoot logo
Loco Skates logo
Escode logo
Frends logo
Pax8 logo
Wigmore logo
Royal Society of Chemistry logo
Informa logo
Vivobarefoot logo
Loco Skates logo
Escode logo
Frends logo
Pax8 logo
Wigmore logo
Royal Society of Chemistry logo
Informa logo

Our AI search services.

Everything AI visibility covers, run as one system with one team accountable for the outcome.

AI visibility audits

Where you show up today across ChatGPT, AI Overviews, Gemini and Perplexity, where you do not, and exactly why.

Generative engine optimisation

Content and site structure optimised for how LLMs find, trust and cite brands. GEO as a discipline, not a buzzword.

Citation-ready content

Structured so AI quotes you, and quotes you correctly. Clear claims, clean sourcing, answers an engine can lift.

Entity & authority building

The signals AI engines actually trust: consistent entities, credible mentions and authority in the places models read.

AI Overviews optimisation

Visibility in Google's AI surfaces, built on the same foundations as your organic strategy so both compound.

LLM brand monitoring

Track how the engines represent your brand over time, measure share of voice in AI answers, and fix it when they get you wrong.

Answer-engine content strategy

The questions your buyers ask AI, mapped and answered properly before your competitors get there.

Technical AI readiness

Schema, markup and crawlability for AI crawlers, so the engines can read everything you want them to cite.

AI search audits & consultancy

A senior-led review of your AI visibility, ranked by commercial impact. Yours to action with anyone.

What makes us different?
Honestly, not much.

Every agency says hands-on. Every agency says data-driven. Every agency says transparent. We say them too, so don't believe this section. Believe the numbers instead: different is easy to claim, kept promises are not.

94%
Client retention. They could leave. They don't.
9.5/10
Scored by our clients, verified by The Drum.
6+
Years with our first-ever client. Joma joined in 2019 and never left.
Weekly teams meetings are a joy rather than a chore.
Jake Eley · MD, Loco Skates

Search case studies.

Real accounts, real numbers, told properly.

Rated by the people
we actually work with.

Our clients score us through The Drum Recommends, the industry's independent client review programme. Here is how they rate us.

9.5/10
Average client rating
See our reviews on The Drum
98Delivery
97Client service
97Effectiveness
96Strategic thinking
95Creativity
93Return on investment

Don't take our
word for it.

The people who work with us, in their own words, from independently verified Drum Recommends reviews to notes sent straight to our inbox.

We'd strongly recommend REBEL to any business that wants not just a capable agency, but a team of genuinely good people to grow alongside.
Eva McBrideMarketing Director, Pax8
Working with The Rebel Agency has been a breath of fresh air; they are a true partner who actually took the time to understand our business rather than just talking at us. They strike the perfect balance between being deeply human and approachable while remaining impressively AI literate, ensuring our strategy is both empathetic and future-proof. Most importantly, they are relentlessly ROI focused, proving that they are finally the agency that listens to our goals and delivers the results that matter to the board.
Matt PhelanCEO, The Happiness Index
We had a positive experience working with the team. They were professional, responsive, and consistently focused on performance improvement. Their PPC expertise helped bring structure and clarity to our campaigns, and communication throughout the engagement was strong. We appreciated their collaborative approach and willingness to adapt strategies based on our goals and feedback.
Tania Benito FernandezMarketing Executive, Royal Society of Chemistry
Working with REBEL has been a great experience so far. Strong strategic thinking, fast execution and a very collaborative approach throughout the projects. Their performance marketing expertise helped us significantly increase reach, improve campaign visibility and generate highly relevant leads. Especially appreciated their proactive mindset and willingness to challenge ideas constructively to achieve the best possible outcome.
Ozan YeginerMarketing Campaign Manager, DACH, Pax8
It's been a pleasure to work with Rebel. Their expertise, proactivity and communication are brilliant. I would recommend them to anyone looking for a PPC agency.
Nathan PriceMarketing Executive, Royal Society of Chemistry
Great work from REBEL, we are very pleased to work with them!
Mihailo IlicMarketing Manager, Harri
Excellent PPC and SEO agency, filled with quality ideas and even better people!
Kieran CahillHead of Marketing, Highbet
It's been great working with an agency that brings so much insight and enthusiasm. In both strategy and execution, REBEL is an agency that clearly punches well above its weight.
Martijn CouprieDirector of Marketing
Rebel have really helped us build a foundation for SEO growth, working on a custom platform with a fairly complicated tech setup. They've really got under our skin and the team have always been an absolute delight to work with, going above and beyond what's expected.
Jane VerityHead of Marketing, Artfinder
REBEL are a great company to work with. Building meaningful relationships with their clients and always being reactive, their team strive for greatness and want the best for your company, championing you as a client.
Charlotte RowlsonMarketing Manager, STH
I was having trouble with transferring from another agency and they helped me through that tricky process, guided me at each step and made it easy to do exactly what I needed to do. As I am new to paid search, the team made it very easy for me to understand how it all works, which is not something my previous agency did. They are also highly efficient and quick to respond to my emails. I look forward to continuing my partnership with them.
Misha AgarwalMarketing Manager, Informa
We were looking for a digital-marketing agency small enough to care but with world-class thinkers and implementors to maximise our investment and results. REBEL delivered incredible strategic-advice, customer service and campaign delivery. I am proud to call them our partner.
Jonathan GriffithsMarketing Director
Rebel feel like an extension to the business and are quick to respond, help with any last minute changes. They are strategic in planning and help deliver our targets/goals.
Anna FergusonKatie Loxton

Senior people.
Real accountability.

9.5/10
Drum Recommends rating
94%
Client retention
100%
Senior people doing the work
2018
Independently owned since

Got more questions about
our AI search services?

What makes REBEL different?

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We've been ahead of this shift, not reacting to it. We track every change across ChatGPT, Google's AI surfaces and the engines still emerging, adapting client strategies as they land. And because AI search is connected to SEO, PPC and social internally, what we learn in one channel strengthens the rest.

Does AI search matter if nobody clicks?

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That's exactly why it matters. In an increasingly zero-click world, the answer is the battleground: if AI recommends you, you win the customer before a competitor gets a click. And where clicks still happen, being the cited source is how you earn them back.

How do you measure AI search performance?

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Differently to traditional KPIs. Rankings and sessions can't describe how AI engines surface brands, so we track share of answers, citations, brand representation and most importantly, AI-driven revenue.

Do I still need SEO if I invest in GEO?

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Yes - they feed each other. AI engines learn from the same signals good SEO builds: authority, structure, trustworthy content. GEO isn't a replacement; it's making sure that work shows up in the places search is going next.

Ready to be the answer?

Tell us what's not working. We'll show you where the real growth is.