Service / Paid Search

Paid search built
around your CPA.

Paid search across Google, Bing, Amazon and AI surfaces, built around your CPA targets. Strategy and daily optimisation in the same hands.

Why REBEL

Why REBEL for
your PPC?

Senior specialists who treat your budget like their own money, on every platform where your customers actually search. Precise targeting, disciplined testing and honest reporting, whether you want to concentrate on Google and Bing or extend to Amazon and the AI surfaces buyers are moving to.

We are rebelling against corporate bloat: no account-manager relay, no padded retainers, no ten-person meetings. The people who plan your account run it daily, and the strategy flexes to your business rather than a template.

Real partnership.

Most agencies talk partnership and deliver account management. We embed: your targets become our targets, and you deal directly with the people doing the work.

What that means for you
Live visibility of the numbers that matter, not a monthly reveal
Direct access to the people doing the work
Proactive partnership, not reactive support
Answers when you need them, not within an SLA
Communication without the account-manager relay
What our approach gets you
A team that understands your business like it works there
Research that finds what your competitors miss
Creative that converts, not just decorates
Measurement you can defend, across tagging, analytics and conversion tracking

The REBEL approach
to PPC.

Budgets don't separate good accounts from great ones. Strategy does. Ours starts with your business, not your ad account.

Value, without
the bloat.

Deep expertise, priced like we have something to prove. Transparent, flexible and agile, with none of the padding that usually comes wrapped around an agency retainer.

What to expect from us
Transparent pricing on scope of work, never a percentage of spend
Strategies built on real-world results, not templates
Flexible engagement that fits your stage and budget
Decisions in days, not steering committees
Outcomes you can take to your board
Caroline Clemens
REBEL have been part of the team at Joma Jewellery & Katie Loxton since 2019, supporting our Paid Media strategies and more recently, SEO. It goes without saying that REBEL are experts in their field, but my favourite thing about working with REBEL, is the genuine and honest relationship that we have with them, as I believe the most successful partnerships are built on great communication and a mutual respect for one another.
Caroline Clemens · Head of Marketing, Joma Jewellery / Katie Loxton
Matt Phelan
Working with The Rebel Agency has been a breath of fresh air; they are a true partner who actually took the time to understand our business rather than just talking at us.
Matt Phelan · CEO, The Happiness Index
Eva McBride
We'd strongly recommend REBEL to any business that wants not just a capable agency, but a team of genuinely good people to grow alongside.
Eva McBride · Marketing Director, Pax8
Jonathan Griffiths
We were looking for a digital-marketing agency small enough to care but with world-class thinkers and implementors to maximise our investment and results. REBEL delivered incredible strategic-advice, customer service and campaign delivery. I am proud to call them our partner.
Jonathan Griffiths · Marketing Director
Kieran Cahill
Excellent PPC and SEO agency, filled with quality ideas and even better people!
Kieran Cahill · Head of Marketing, Highbet
Jake Eley
Benni and Kamilla constantly come through and deliver. Highly experienced in SEO and Google ads, always with great results and in depth reporting. Nice to see their faces on the call on Fridays!
Jake Eley · MD, Loco Skates
Vivobarefoot logo
Joma Jewellery logo
Katie Loxton logo
STH UK logo
Rugby World Cup logo
yfood logo
Pax8 logo
Royal Society of Chemistry logo
Informa logo
Vivobarefoot logo
Joma Jewellery logo
Katie Loxton logo
STH UK logo
Rugby World Cup logo
yfood logo
Pax8 logo
Royal Society of Chemistry logo
Informa logo

Our PPC services.

Everything paid search covers, run as one system with one team accountable for the outcome.

Paid search management

Search campaigns on Google and Microsoft, structured around how your customers buy and how you make money. Bids, budgets, query control and ad testing handled daily by the person who set the strategy, with every pound accountable to your CPA.

Google Shopping & feeds

In Shopping, the feed is the campaign. We rebuild titles, attributes and product data around how people search, segment campaigns by margin and let profit, not vanity revenue, decide where budget goes.

Performance Max

Automation with adult supervision. Asset group discipline, brand exclusions and search term visibility, so PMax reaches everything Google owns without repackaging traffic you already had and calling it performance.

Microsoft Ads

The cheapest clicks your rivals ignore. An older, more professional audience at CPCs Google stopped offering years ago, plus LinkedIn profile targeting that no other platform can match. Run properly, not imported and forgotten.

Amazon Ads

Sponsored Products, Sponsored Brands and DSP run to profit, not just visibility on the shelf. Where your customers finish their buying journey, we make sure the economics work before the impression is served.

Display & remarketing

Full-funnel support with placement hygiene, frequency discipline and honest incrementality measurement. Display that stays welcome and adds customers, not wallpaper that stalks people around the internet.

YouTube & video

Video campaigns built for how people actually watch: skippable, bumper and in-stream formats that earn attention, tied to real actions rather than view counts.

Demand Gen

Interest built before the search happens. Display, video and social placements that position your brand early in the journey, so when buyers are ready, you are the name they already know.

PPC audits & consultancy

A senior-led, independent review of your accounts: where budget is being wasted, what the reporting glosses over and what to fix first. Yours to action with anyone, including your current agency.

What makes us different?
Honestly, not much.

Every agency says hands-on. Every agency says data-driven. Every agency says transparent. We say them too, so don't believe this section. Believe the numbers instead: different is easy to claim, kept promises are not.

94%
Client retention. They could leave. They don't.
9.5/10
Scored by our clients, verified by The Drum.
6+
Years with our first-ever client. Joma joined in 2019 and never left.
Weekly teams meetings are a joy rather than a chore.
Jake Eley · MD, Loco Skates

PPC case studies.

Real accounts, real numbers, told properly.

Rated by the people
we actually work with.

Our clients score us through The Drum Recommends, the industry's independent client review programme. Here is how they rate us.

9.5/10
Average client rating
See our reviews on The Drum
98Delivery
97Client service
97Effectiveness
96Strategic thinking
95Creativity
93Return on investment

Don't take our
word for it.

The people who work with us, in their own words, from independently verified Drum Recommends reviews to notes sent straight to our inbox.

We'd strongly recommend REBEL to any business that wants not just a capable agency, but a team of genuinely good people to grow alongside.
Eva McBrideMarketing Director, Pax8
Working with The Rebel Agency has been a breath of fresh air; they are a true partner who actually took the time to understand our business rather than just talking at us. They strike the perfect balance between being deeply human and approachable while remaining impressively AI literate, ensuring our strategy is both empathetic and future-proof. Most importantly, they are relentlessly ROI focused, proving that they are finally the agency that listens to our goals and delivers the results that matter to the board.
Matt PhelanCEO, The Happiness Index
We had a positive experience working with the team. They were professional, responsive, and consistently focused on performance improvement. Their PPC expertise helped bring structure and clarity to our campaigns, and communication throughout the engagement was strong. We appreciated their collaborative approach and willingness to adapt strategies based on our goals and feedback.
Tania Benito FernandezMarketing Executive, Royal Society of Chemistry
Working with REBEL has been a great experience so far. Strong strategic thinking, fast execution and a very collaborative approach throughout the projects. Their performance marketing expertise helped us significantly increase reach, improve campaign visibility and generate highly relevant leads. Especially appreciated their proactive mindset and willingness to challenge ideas constructively to achieve the best possible outcome.
Ozan YeginerMarketing Campaign Manager, DACH, Pax8
It's been a pleasure to work with Rebel. Their expertise, proactivity and communication are brilliant. I would recommend them to anyone looking for a PPC agency.
Nathan PriceMarketing Executive, Royal Society of Chemistry
Great work from REBEL, we are very pleased to work with them!
Mihailo IlicMarketing Manager, Harri
Excellent PPC and SEO agency, filled with quality ideas and even better people!
Kieran CahillHead of Marketing, Highbet
It's been great working with an agency that brings so much insight and enthusiasm. In both strategy and execution, REBEL is an agency that clearly punches well above its weight.
Martijn CouprieDirector of Marketing
Rebel have really helped us build a foundation for SEO growth, working on a custom platform with a fairly complicated tech setup. They've really got under our skin and the team have always been an absolute delight to work with, going above and beyond what's expected.
Jane VerityHead of Marketing, Artfinder
REBEL are a great company to work with. Building meaningful relationships with their clients and always being reactive, their team strive for greatness and want the best for your company, championing you as a client.
Charlotte RowlsonMarketing Manager, STH
I was having trouble with transferring from another agency and they helped me through that tricky process, guided me at each step and made it easy to do exactly what I needed to do. As I am new to paid search, the team made it very easy for me to understand how it all works, which is not something my previous agency did. They are also highly efficient and quick to respond to my emails. I look forward to continuing my partnership with them.
Misha AgarwalMarketing Manager, Informa
We were looking for a digital-marketing agency small enough to care but with world-class thinkers and implementors to maximise our investment and results. REBEL delivered incredible strategic-advice, customer service and campaign delivery. I am proud to call them our partner.
Jonathan GriffithsMarketing Director
Rebel feel like an extension to the business and are quick to respond, help with any last minute changes. They are strategic in planning and help deliver our targets/goals.
Anna FergusonKatie Loxton
Benni and Kamilla constantly come through and deliver. Highly experienced in SEO and Google ads, always with great results and in depth reporting. Also willing to suggest new projects (ie meta ads) to try and further the business. Nice to see their faces on the call on Fridays!
Jake EleyMD, Loco Skates

Senior people.
Real accountability.

9.5/10
Drum Recommends rating
94%
Client retention
100%
Senior people doing the work
2018
Independently owned since

Got more questions about
our PPC services?

What makes REBEL different?

+

Senior people run your account daily - the same people who set the strategy. As a Google Premier Partner and Microsoft Partner, we get early access to new features and betas, so your account moves before your competitors' do. Everything we do is grounded in data and your business objectives, not platform-reported activity.

How do you measure PPC performance?

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Real ROAS, measured against your margins and business goals, not the inflated numbers platforms report about themselves. We set up tracking properly from day one, feed profit data back into bidding, and report on what your finance team would recognise as a result.

Do you work with e-commerce or B2B?

+

Both. E-commerce accounts run on feeds, Shopping and profit-true ROAS. B2B accounts run on lead quality and pipeline, not just form fills. Different economics, same accountability.

How do you handle new platform features?

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As a Google Premier Partner and Microsoft Partner, we often get access before general release, so we test new features and betas early, on accounts where they make sense, and roll them out when the data says they work. You get the edge without being the guinea pig.

How do you decide which campaign types to run?

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By where your business is, not by what's fashionable. We usually take a hybrid approach, blending campaign types rather than betting everything on one, and the mix shifts as your data tells us what's earning its budget.

How do you keep ROAS on target?

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We set realistic targets with you before spend goes live, so success is defined ahead of time, then we manage it constantly. Though strategy is set early, smaller tactical optimisations happen throughout the week to ride demand and keep overall ROAS steady. Ads get enough time to prove themselves, and low performers get culled - we'll recommend it before you have to ask.

How do I know my budget isn't being wasted?

+

That fear is fair, and it's exactly what our process is built against. What success looks like for every campaign is agreed upfront and communicated constantly, so there's never a gap between what you expect and what we're driving towards. If spend isn't earning its place, it moves. No budget sits somewhere it isn't working.

What do your reports actually tell me?

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More than numbers. Weekly reports connect the dots - what changed, what it did to results, what's happening in the wider account and the search landscape around it. And when the data says the direction should change, we say so and recommend the shift. Open communication, results first.

Ready for paid search that pays back?

Tell us what's not working. We'll show you where the real growth is.