How we turned an established YouTube authority into 30% share of voice across competitive skating searches, and built an AI-citation engine that grew LLM-driven revenue by 774% year on year.
Loco Skates is one of the UK's leading specialist skate retailers, covering aggressive skates, roller skates, recreational inline skates, hardware and accessories across a wide range of skating disciplines.
As a community-driven brand with an established YouTube presence, Loco had already built real authority and trust: created by skaters, for skaters. The opportunity was to turn that expertise into stronger organic search visibility and scalable traffic growth, connecting video authority and product knowledge into one cohesive organic strategy rather than simply publishing more content.
The skating market is fiercely competitive in organic search, especially for broad, high-volume queries like roller skates and best inline skates. Results are saturated with large retailers, YouTube videos, Reddit threads and AI-generated features. Simply showing up is not enough.
Meanwhile Loco's strongest content lived on YouTube, answering the questions buyers were already asking. On the website itself, that expertise was barely working for search.
YouTube content rewritten for search intent, and search insights feeding new video: a self-reinforcing loop. We repurposed and expanded high-performing YouTube content into search-optimised written formats built around informational and commercial intent, keeping Loco's authentic voice.
Core rankings across informational and commercial queries: the foundation of durable search visibility.
Structured, authoritative content built for generative summaries and AI search features from day one.
Cross-linking between written guides and YouTube to strengthen cross-channel authority signals.
Question-led structure to capture PAA real estate and meet users at every research stage.
Four principles for any brand with untapped content and a competitive search landscape.
Authority turned into visibility. Visibility turned into revenue. That's what a REBEL partnership looks like. If that sounds like you, let's talk.
