Sector / Ecommerce

Marketing measured
in revenue.

Ecommerce growth built on real numbers: ROAS and revenue pulled straight from your analytics and your platform, not the story the ad channels tell about themselves.

Why REBEL

Why REBEL
for ecommerce?

In ecommerce, vanity metrics are everywhere, but profit is the only one that pays the bills. We work to ROAS, CAC and unit economics derived straight from your analytics and your CMS or CRM, integrated so the numbers are real, reconciled, and worth making decisions on, and we build everything towards profit and your P&L.

Real partnership.

Most agencies talk partnership and deliver day-to-day account management. In ecommerce, that gap shows up fast: you can't protect margin you can't see, and by the time a monthly deck lands, the trading moment's gone. Instead, we integrate. We sit down with you, your team and the wider business to make sure we understand the full picture, and we delve into your CMS, your CRM and your analytics, so what we optimise towards is real revenue and margin, not a number a platform invented to flatter itself.

How this looks in practice
Direct integration with your CMS, CRM and analytics stack
A reconciled view of revenue, ROAS, CAC and unit economics, agreed with you
Visibility of stock and margin, so budget follows what you can actually sell
Alignment with your promotional calendar and peak trading moments, not a generic content plan
Direct access to the people running your account, not a relay
What it gets you
Decisions made on real numbers
Budget weighted to your best-performing products and margins
Campaigns that flex with stock and seasonal demand
A team that treats your revenue and spend like their own
Jake Eley
Benni and Kamilla constantly come through and deliver. Highly experienced in SEO and Google ads, always with great results and in depth reporting. Nice to see their faces on the call on Fridays!
Jake Eley · MD, Loco Skates
Nathan Price
It's been a pleasure to work with REBEL. Their expertise, proactivity and communication are brilliant. I would recommend them to anyone looking for a PPC agency.
Nathan Price · Marketing Executive, Royal Society of Chemistry
Tania Benito Fernandez
We had a positive experience working with the team. They were professional, responsive, and consistently focused on performance improvement.
Tania Benito Fernandez · Marketing Executive, Royal Society of Chemistry
Ozan Yeginer
Working with REBEL has been a great experience. Strong strategic thinking, fast execution and a very collaborative approach throughout the projects.
Ozan Yeginer · Marketing Campaign Manager DACH, Pax8
Caroline Clemens
REBEL have been part of the team at Joma Jewellery & Katie Loxton since 2019, supporting our Paid Media strategies and more recently, SEO. It goes without saying that REBEL are experts in their field, but my favourite thing about working with REBEL, is the genuine and honest relationship that we have with them, as I believe the most successful partnerships are built on great communication and a mutual respect for one another.
Caroline Clemens · Head of Marketing, Joma Jewellery / Katie Loxton
Matt Phelan
Working with REBEL has been a breath of fresh air; they are a true partner who actually took the time to understand our business rather than just talking at us.
Matt Phelan · CEO, The Happiness Index
Eva McBride
We'd strongly recommend REBEL to any business that wants not just a capable agency, but a team of genuinely good people to grow alongside.
Eva McBride · Marketing Director, Pax8
Jonathan Griffiths
We were looking for a digital-marketing agency small enough to care but with world-class thinkers and implementors to maximise our investment and results. REBEL delivered incredible strategic-advice, customer service and campaign delivery. I am proud to call them our partner.
Jonathan Griffiths · Marketing Director
Kieran Cahill
Excellent PPC and SEO agency, filled with quality ideas and even better people!
Kieran Cahill · Head of Marketing, Highbet
Vivobarefoot logo
Joma Jewellery logo
Katie Loxton logo
Loco Skates logo
yfood logo
Elixinol logo
Hobbycraft logo
Highbet logo
Vivobarefoot logo
Joma Jewellery logo
Katie Loxton logo
Loco Skates logo
yfood logo
Elixinol logo
Hobbycraft logo
Highbet logo

How we drive
ecommerce growth.

Each channel with its own dedicated place and agenda.

Value, without
the bloat.

Deep ecommerce expertise, priced like we have something to prove. Transparent, flexible and agile, with none of the padding usually wrapped around an agency retainer.

What to expect from us
Transparent pricing on scope of work, never a percentage of spend
ROAS targets set on your real margins, not platform attribution
Flexible engagement that flexes with your trading calendar
Decisions in days, not steering committees
Numbers you can reconcile against the P&L

Selected work.

Real accounts, real numbers, told properly.

Do these challenges
sound familiar?

ROAS throttling growth

“We're hitting our ROAS target, but we're not growing.”

ROAS rewards efficiency, but strict targets can make acquiring new customers look too expensive. The result? Great-looking numbers that quietly restrict growth.

Paid vs organic

“Are we paying for sales we would have got anyway?”

Paid and organic channels rarely work in isolation. Without understanding the overlap, it's easy to over-credit paid media, or underestimate the halo it creates elsewhere.

Good traffic, bad traffic

“Traffic is up. So why aren't sales?”

More sessions don't automatically mean more revenue. The challenge is identifying which traffic actually has commercial value, rather than celebrating volume for volume's sake. We unpack this one in full →

Channel roles

“Which channels are actually driving the sale?”

Not every channel is supposed to deliver the final click. Some create demand, some influence consideration and others convert it. Judging them all by the same metric can lead to the wrong decisions.

Should we bid on brand?

“Why are we paying for people already searching for us?”

Brand PPC can look like easy, efficient revenue, but switching it off can leave the door open for competitors. The challenge is understanding when you're protecting demand and when you're simply paying for it twice.

Measurement that matters

“ROAS, CAC, attribution… what should we actually optimise towards?”

The measurement model you choose changes the decisions you make. The challenge is finding one that reflects profitability and growth, not simply what an ad platform can easily report.

Existing customers

“Why are we paying to acquire customers we already have?”

Returning customers can make performance look brilliant while hiding the true cost of growth. Separating acquisition from retention reveals what you're actually paying to find someone new.

Channels in silos

“What happens when our channels actually work together?”

Search, social, SEO, email and marketplaces all influence the same customer journey. When they're planned and measured separately, opportunities, and customers, fall through the gaps.

Recognise a few of these?

Tell us what's not working

Got more questions
about ecommerce?

How do you work out real ROAS?

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From your analytics and platform data, reconciled, not the inflated attribution the ad channels report about themselves. We integrate with your CMS or CRM so the revenue we optimise towards is the revenue you actually bank.

Can you help with stock and seasonality?

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Yes. We keep the account stock-aware so budget never pushes products you can't fulfil, and we plan seasonal campaigns around your genuine peak trading windows, building demand ahead of them, not scrambling once they've arrived.

Do you work with our platform?

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We integrate with the major ecommerce platforms and CMS/CRM setups to pull real numbers rather than guesses. If your stack is unusual, we'll work out the cleanest way to get one reconciled view of performance before we start.

How do PPC, SEO and social work together?

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As one system. Shopping and PMax capture demand, SEO owns the category and product pages that convert it organically, and paid social builds and retargets audiences across the journey, with learnings shared between them so budget always follows what's working.

Want revenue you can reconcile?

Tell us what's not working. We'll show you where the real growth is.